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Data Protection


Cheval Partnership Sales

Cheval Partnership Sales is based at 114A Cromwell Road (1st Floor), Kensington, London SW7 4ES. Telephone Number: +44 (0)20 7341 7010.

Registered Office: Tower Bridge House, St. Katharine’s Way, London E1W 1DD

Registration Number: 3291389. VAT number: GB 774 1972 96.

Privacy Policy & Cookies

Introduction: Cheval Partnership Sales is committed to keeping the information you provide to us in a secure manner. The Privacy and Data Protection Policy (“Privacy Policy”) is intended to inform you on how we gather, store and utilise your information. This Privacy Policy has been developed in accordance with the requirements established by the EU General Data Protection Regulation 2016/679 (“GDPR”), and is effective as of 4th May 2018. This policy may change from time to time, and we will advise you of any material changes by email where we hold your email address.

Ways in which we collect your data

There are a number of ways that Cheval Partnership Sales collects data:

  1. When you use our website on any device to make an enquiry or request
  2. When you contact our central reservations office by phone, email or WhatsApp to make a booking, enquiry or request
  3. When you subscribe to our mailing list via our website
  4. When you engage with us on our social media channels
  5. When you sign up to participate in a competition we operate

How we use your data for your booking

The data you share with us will be used to facilitate your booking and to ensure you have the best possible experience during your stay with one of our partners.

When you make a reservation with Cheval Partnership Sales, we record your contact details, as well as any information you choose to share with us, such as personal preferences and requests about how you would like us to prepare for your arrival. This includes details relating to health matters, such as requirements for wheelchair access, or particular food allergies. We may also record names and ages of children staying with you, where appropriate and as provided by you.

This information also enables us to contact you after you check-out (in case you’ve forgotten something for example), to request any payments due to us that have not been previously settled, and to recognise you as a previous client of Cheval Partnership Sales if you use our services in future.

This information is stored on our central reservations system for a period of six years, or longer if you stay with us again within that timeframe.

How we use your data for marketing

If you choose to opt in to our marketing database, we will contact you via email and WhatsApp with news, updates and special offers we believe will be of interest to you. We will only add you to our marketing database with your express consent.

You can automatically unsubscribe from our mailing list at any time by clicking on the ‘unsubscribe’ link found at the bottom of every email we send. You can also turn off App notifications in the settings area of your mobile device, or simply delete the App. To be removed from our WhatsApp database please contact us using the details listed under ‘Your Rights’ below.


Our website employs cookies, or small files of letters and numbers stored in the memory of your computer or mobile device. These are used to facilitate users’ browsing experience and allow us to tailor the information displayed so it’s as relevant as possible. 

A notice will display the first time you visit our website advising you of our cookie policy and inviting you to accept or reject their use. There are several types of cookies:

  • Strictly necessary: cookies that are a basic requirement to allow our website to load properly; without these the website and booking engine cannot function.
  • Performance/Analytics cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
  • Targeting cookies: cookies whose presence or absence does not impact our site’s performance, but allow us to collect statistics on where our traffic is coming from and to display offers and content we think might be of interest to you. These can also be used to show you online ads on 3rd party sites following your visit to our site.

More detailed information about cookies, their use, and how to modify your settings to remove them can be found on the UK’s Information Commissioner’s Office https://ico.org.uk/global/cookies

Our commitment to your privacy

The information you have provided to us will solely be used for the purposes outlined above, will be stored securely, and only be shared with third parties when required in order to perform a service you have requested. At no time will your information be shared with any third party for their own marketing purposes.

Your rights

You may at any time request details of your personal information we have on file by sending an email to reservations@chevalpartnershipsales.com. To speed up this process please download and complete this form. You can also contact us by calling +44(0)20 7341 7052.

You also have the right to request that your data be deleted from our systems using the same contact details listed above.

Before acting on such a request we will take reasonable steps to verify your identity to prevent anyone from requesting action that you have not authorised.

Links to third-party sites

Our website may contain links enabling you to visit other websites. If you visit another organisation’s website via such links, you should be aware that we do not control that website. Accordingly, Cheval Partnership Sales cannot be responsible for the protection and privacy of any information which you may provide while visiting such websites.

Accuracy of our website

Our aim is that all Information is accurate and up to date but we do not accept any liability for inaccurate information.

Your responsibility

You must keep secure any means of identification which Cheval Partnership Sales supplies to you in order to use any services on this site. You acknowledge that you will be financially responsible for all use of this website including the use of your account by others. You must supply accurate and not misleading information when using any services on this site. You confirm to Cheval Partnership Sales that you are at least 18 years of age and possess the legal authority to enter into this agreement and to use this website in accordance with all the terms and conditions contained within.

Applicable law and jurisdiction

These site terms shall be governed by English law. Any disputes involving this site shall be subject to the jurisdiction of the English courts.

No unlawful or prohibited use

As a condition of your use of this site you warrant to Cheval Partnership Sales that you will not use this site for any purpose that is unlawful or prohibited by these

Copyright notice

All rights reserved. No part of this website or the data contained within it may be reproduced in any material form (including storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this website) without permission of the copyright owner. Warning: the doing of an unauthorised act in relation to a copyright work may result in both a civil claim for damages and criminal prosecution.

Booking Terms and Conditions

For Booking Terms & Conditions see your documentation or view our online Booking Ts&Cs.


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